Connie is like you. While her days are structured around work, home and social commitments, many of her consumer experiences take place online and with on-demand apps. She discovers these apps through referrals from friends or through social media. She uses apps to arrange deliveries, schedule home services, and otherwise simplify her life. As soon as an app makes a difference in terms of ease or convenience she gets hooked.
Connie has optimized for convenience as much as possible in her daily shopping experiences. Connie schedules ride-share trips for work appointments and uses a meal delivery service app for her midweek lunches. On an average day between team meetings, commute time and social commitments, time is at a premium. Using apps to automate tasks and schedule appointments is a necessary time management hack.
In addition to eking out daily efficiencies, Connie uses apps for services on a weekly basis as well. For instance, her home cleaning service and grocery shopping are scheduled using apps. On a monthly basis Connie receives home goods from subscriptions to retailers like Target and Walmart. She also schedules home repairs and wine delivery on a monthly basis.
Of course these are only Connie's planned purchases. During any given day she orders food, groceries or convenience items, like Domino's Pizza on an on-demand basis.
In addition to seeking convenience, Connie appreciates the consistency of receiving the products she prefers on a regular basis. She enjoys the peace of mind of knowing these items will be delivered to her without needing to think about it. She is also responsive to promotions and incentives that help her manage costs and get the best prices for the products that she prefers. Various consumer apps help her achieve these shopping experiences.
For Connie the benefits of these apps goes beyond convenience and consistency. At this point, they are a part of her daily routine. They allow her to continue her busy lifestyle while relieving her of the minutiae of the decisions and scheduling that can be automated. Connie is just one of 30 million Americans who order groceries online and make dozens of other purchases via delivery apps.
As the Connies of the world live their lives with the expectation that everything will be delivered on time and right now, there are teams of engineers building systems to make it all happen. They are building apps for Connie, her driver, and the operations manager who is responsible for orchestrating the fleet of drivers. These teams are constantly looking for the best way to assign orders, provide accurate ETAs to customers and measure the productivity of their operations. These teams are powered by HyperTrack.
HyperTrack makes it easy for teams to build apps for on-demand use cases. By unbundling core logistics technology through SDKs, APIs, webhooks and embed views HyperTrack gives developers the power of a large logistics infrastructure platform without incurring the talent and cloud ops costs required to go to market quickly and scale in a predictable manner. With production ready driver apps and operations views, teams can easily build workflows for key logistics functions such as order tracking and on-demand dispatch.
We power the logistics infrastructure for the teams doing last-mile delivery for large retailers like Kroger, Albertsons and 711. HyperTrack helps these companies simplify how they go to market with logistics technology. By helping managers easily access operations data, control roadmap timelines, and predict costs HyperTrack becomes an integral part of our customers’ stack.
From startups to established companies, we enable teams to bring new products to market and scale their business with logistics technology as a primary strategic driver. So as you’re busy building the services and products that Connie is adding to her cart with a click, you have a partner to ensure that it’s delivered on time!
