Alan Braynin

Top 50 leaders shaping the gig economy
Alan Braynin
Founder & CEO
Aya Healthcare

Aya Healthcare is the largest healthcare talent software and staffing company in the United States. Aya operates the world’s largest digital staffing platform delivering every component of healthcare-focused labor services, including locum tenens, travel nursing and allied health, per diem, permanent staff hiring, interim leadership and non-clinical professionals. 

Aya’s software suite, which includes physician and advanced practice solutions, vendor management, float pool technology and MSP services, provides healthcare organizations greater efficiencies, superior operating results and reduced labor costs. While technology drives efficiency and scale, Aya’s 6,000+ global employees power the company to deliver unparalleled accountability and exceptional experiences for clients and clinicians. Aya’s company culture is rooted in giving back and supports organizations around food security, education, healthcare, safe shelter and equity. To learn more about Aya Healthcare, visit www.ayahealthcare.com.

The Origin Story of Aya Healthcare

Aya Healthcare began in 2001 as Access Nurses, founded by Alan Braynin to revolutionize healthcare staffing. Alan saw a way to apply an exchange-based business model to travel nurse staffing, connecting healthcare professionals with the facilities. 

Under Braynin’s guidance, Access Nurses grew and rebranded as Aya Healthcare, becoming the largest healthcare staffing firm in the U.S. Today, Aya operates the world’s largest digital staffing platform, offering travel nursing, allied health, per diem, interim leadership, locum tenens, and non-clinical staffing.

Based on 2022 data, Staffing Industry Analysts named Aya as the largest healthcare staffing firm in the US, with 16.3% market share; it also ranked as the largest travel nurse firm, the largest allied healthcare firm, the 15th-largest per diem nurse firm, and the 22nd-largest locum tenens firm.

Connecting Healthcare Professionals with Facilities with Less Friction

The entire process of finding and accepting a travel nursing job on Aya happens online. A nurse can browse jobs on Aya’s website or App, dialing in the search according to preferences such as location, nursing specialty, and shift. Listings clearly state the pay range for each job.

After a candidate applies for a posting, the proposed match of nurse and position goes to a human recruiter who ushers the candidate through the remainder of the process. Aya works to get the candidate in front of the hospital that’s hiring, potentially negotiating a bit to fine-tune compensation. A nurse can have an offer in as little as a day.

“It’s a transformative time for healthcare staffing. Hospitals are under continued financial pressure and staffing companies need to evolve to provide more cost-effective solutions by leveraging best-in-class business processes and technology.”

Alan Braynin, President and CEO, Aya Healthcare 

Source - https://www.ayahealthcare.com/blog/aya-healthcare-president-and-ceo-alan-braynin-to-join-ceo-panel-at-the-2018-staffing-industry-analysts-healthcare-staffing-summit/

Aya Builds the Best Tech Platform for Healthcare Staffing

Aya Healthcare's tech platform, LotusOne, is a comprehensive workforce optimization solution that goes beyond traditional Vendor Management Systems. It leverages AI and machine learning to forecast staffing needs, optimize schedules, and manage internal and external labor. The platform includes modules for workforce planning, predictive scheduling, and predictive staffing. 

Aya's software suite also encompasses vendor management, float pool technology, provider solutions, and predictive analytics. The company's digital staffing platform facilitates billions in annual healthcare staffing transactions, offering end-to-end mobile capabilities for healthcare facilities and clinicians. Additionally, Aya has integrated AI-driven recruitment tools like Winnow AI to enhance physician recruitment capabilities.

“We’re able to help healthcare organizations effectively fill their open provider positions by offering Winnow AI to identify passive job seekers and DocCafe to effectively recruit active physician job seekers, This acquisition is an example of our never-ending quest to deliver innovative solutions to our clients that create greater efficiencies, generate cost savings, and improve access to care for the communities they serve.”

Alan Braynin, President and CEO, Aya Healthcare

Source - https://www.businesswire.com/news/home/20231117471442/en/Aya-Healthcare-Acquires-Winnow-AI-a-Data-Science-Driven-Platform-to-Recruit-Passive-Physicians

Aya Acquires Cross Country Healthcare

Aya Healthcare announced its acquisition of Cross Country Healthcare in December 2024 for $615 million, combining two of the largest healthcare staffing firms to create a comprehensive workforce solutions provider. The merger expands Aya’s reach into non-clinical settings like schools and homes while enhancing its travel nursing and allied health services. Clinicians gain access to a broader range of assignments with competitive compensation, while healthcare facilities benefit from an extensive candidate pool and advanced staffing technologies. 

“We are excited to join forces with Cross Country and, together, bring more innovative solutions and exceptional service across the industry.”

Alan Braynin, President and CEO, Aya Healthcare

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