Brandon Atkinson

Top 50 leaders shaping the gig economy
Brandon Atkinson
President & CEO
CareRev

CareRev is the on-demand workforce platform for nursing. CareRev improves nurse well-being and reduces costs for hospitals and healthcare systems nationwide by providing easy access to a flexible workforce.

The CareRev Story

CareRev was founded in 2015 by Will Patterson, a former trauma ICU nurse. While working in a various healthcare systems around the country, he noticed a common problem: there was always difficulty matching their supply of healthcare professionals with patient demand in real time. Patterson wanted to make it easier for healthcare facilities to move their own pool of workers between locations and have access to local part-time professionals from other facilities in the area. 

When healthcare facilities do not have access to flexible staffing, shifts become short-staffed and patient care suffers, which is a risk to healthcare systems. CareRev’s ability to seamlessly connect the workforce to opportunities within local healthcare facilities positioned the company to address these needs within the healthcare industry and help organizations reduce risk.

After participating in Y Combinator’s accelerator program, CareRev went on to raise $50 million in 2021. This allowed them to build out their platform and team to achieve rapid growth. At this point, CareRev has over 22,000 expert healthcare professionals and over 700 health systems on their platform. With a presence in markets nationwide and partnerships with top health systems such as Providence, Advocate Aurora, SSM Health, Froedtert Health, and many others, CareRev is a leader in workforce technology.

In 2023 CareRev brought on Brandon Atkinson to lead as CEO. His leadership in scaling enterprise technology companies would prove to be an asset as CareRev’s trajectory continues to progress. 

Since taking the helm at CareRev, Atkinson has been instrumental in expanding the company's operations into new states and overseeing the continued development of CareRev's technology platform, including features like AI-powered Smart Rates. Atkinson has helped strengthen CareRev's position in the healthcare staffing industry, with the company increasing the number of partnerships with healthcare facilities nationwide.

Under Atkinson's leadership, CareRev continues to improve healthcare staffing by providing innovative solutions that offer flexibility to both healthcare facilities and professionals.

The CareRev Solution

CareRev offers a mobile app and enterprise software system that connects healthcare systems with medical workers seeking employment. The platform allows healthcare facilities to post shifts when they need clinical support, and local, vetted healthcare professionals can claim these shifts through their mobile app. CareRev's platform enables healthcare facilities to adapt quickly to fluctuating staffing needs.

CareRev empowers healthcare professionals with the ability to coordinate their work schedules and select shifts with tech-enabled solutions. The CareRev app provides a direct line of communication between healthcare facilities and flexible clinical talent, enabling professionals to work where and when they want and healthcare facilities to secure staff when and where they need it—all using technology and all in real-time.

Cost-Effective Staffing: 

CareRev's solution helps facilities optimize labor costs while meeting fill rate demands.

Rapid Onboarding: 

The platform streamlines the onboarding process for healthcare professionals, significantly reducing the time required compared to manual processes.

AI-Powered Smart Rates: 

This feature uses artificial intelligence to recommend optimized hourly shift rates based on historical performance and market data. Smart Rates has been shown to increase shift fill rates by 23% while reducing hourly rates by 24%.

FlexWork Platform: 

This technology enables healthcare facilities to manage and move staff efficiently to match patient demand.

Mobile App: 

CareRev's user-friendly mobile app allows healthcare professionals to easily view and claim available shifts.

Credentialing System: 

The platform includes a convenient upload process for credentials, providing easy access to important documents for staffing managers

How CareRev is Transforming Staffing

CareRev has made significant strides in addressing healthcare staffing needs. By providing an on-demand workforce, CareRev has helped healthcare facilities adapt to unpredictable staffing fluctuations. This allows facilities to fill shift quickly and benefit from reduced hiring costs. 

The platform's Smart Rates feature has enabled facilities to fill shifts more efficiently while reducing costs. For example, Henry Mayo Newhall Hospital filled 57% more shifts while lowering their bill rate by 7% within 30 days of implementing Smart Rates.

CareRev's technology has streamlines the staffing process, reducing error-prone manual methods like spreadsheets and phone calls. By standardizing workflow in the matching, hiring and onboarding process, facilities give healthcare professionals more control over their schedules, thereby decreasing burnout and improving retention.

CareRev, under the leadership of Brandon Atkinson, has positioned itself as a innovator in healthcare staffing. By creating technology to support a more flexible and efficient workforce, CareRev is addressing critical challenges in healthcare staffing and making a significant impact on both healthcare facilities and professionals.

More About CareRev

A Note From CareRev’s New CEO, Brandon Atkinson

When I was leading a global services organization at a marketplace startup, I developed a training program called “You’re The CEO Of Your Career.” The training was designed to empower the individuals on my team to lead their own professional path and reach their highest potential. It was the best job I’ve ever had.

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CareRev Raises $50 Million to Expand App for Health Care Workers - Los Angeles Business Journal

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