Gergo Vari

Top 50 leaders shaping the gig economy
Gergo Vari
CEO
Lensa

Lensa offers a technological solution to the crisis of the career marketplace. Using sophisticated machine learning, we instantly provide companies with pre-qualified candidates and match professionals with the positions that best fit their skills, goals, personalities, and needs.

The Origin Story

Lensa is a U.S.-based staffing software company that specializes in job search and recruitment solutions. Founded in 2015 by Gergo Vari, Lensa has quickly established itself as a leader in the recruitment industry, boasting over 20 million registered users and a robust platform designed to connect job seekers with employers.

Gergo Vari is a serial entrepreneur with a history of founding successful startups in the recruitment and technology sectors. Vari's passion for technology drove him to consider the potential of transformative AI technology in the context of the recruiting process.

Through his previous ventures, Vari realized that the traditional hiring process was broken and inefficient. He saw a need for a more sophisticated and personalized job search platform

Enter Lensa. Born from the idea that a platform using artificial intelligence and machine learning algorithms to match job seekers would revolutionize the recruiting industry, Lensa was officially launched in August 2016 in San Francisco. 

Their mobile app was released in 2017, with powerful job-matching features that job seekers found useful, and Lensa quickly gained traction.  

While founded in the US, Lensa established a strong presence in Europe, with a team of 60 developers and data scientists at its R&D headquarters. The company's headquarters is located near Philadelphia, Pennsylvania, with additional operations in Budapest, Hungary, where a team of developers and data scientists works on enhancing the platform's capabilities.

How Lensa is Unique

Lensa distinguishes itself from other job search platforms through several key features and approaches, including machine learning, job seeker-centered, large user base, and global presence. 

Machine Learning-Powered Matching: Lensa utilizes advanced machine learning algorithms to match job seekers with positions that fit their skills, goals, personalities, and needs. This technology, known as InstaMatch, provides more accurate and personalized job recommendations compared to traditional keyword-based searches

Job Seeker-Centric Approach: Unlike many platforms that focus primarily on employers, Lensa approaches job searches from a job seeker's perspective. This approach optimizes the search experience for candidates, making it easier for them to find relevant opportunities

Rapid Growth and User Base: With over 20 million registered users, Lensa has quickly become one of the world's premier career platforms. This large user base provides a diverse pool of opportunities for job seekers and candidates for employers.

Global Presence with Local Expertise: While Lensa is U.S.-based, it has an engineering and business operations center in Budapest, Hungary. This global presence allows the company to leverage international talent and expertise in developing its platform.

Free Job Posting for Employers: Lensa offers employers the ability to post job openings without upfront fees, only charging when a successful match is made. This model can be attractive to companies looking to manage recruitment costs.

By combining these features, Lensa aims to create a more efficient, user-friendly, and effective job search experience that sets it apart from traditional job boards and other recruitment platforms.

The Solution 

Lensa operates a recruitment platform that utilizes advanced machine learning algorithms to match candidates with job opportunities tailored to their skills, goals, and personalities. The company's technology, known as InstaMatch, allows for rapid connections between employers and prequalified candidates, bringing efficiency to the hiring process. 

InstaMatch:

Rapid Matching 

InstaMatch quickly connects businesses with active, prequalified, and interested candidates. This feature leverages advanced algorithms to ensure that matches are relevant and timely.

Prequalification

The technology prequalifies candidates, ensuring that employers are presented with individuals who meet the specific requirements and criteria for the job openings.

Direct Contact

Once matched, job seekers can contact employers directly through the platform, facilitating immediate and efficient communication between both parties

High Volume

Lensa's platform supports a large user base, with over 3.2 million unique users and 85 million job alerts issued, indicating a robust and active network for job matching.

This innovative approach not only streamlines recruitment for employers but also improves the job search experience for individuals.

Lensa provides a variety of services for individuals, including:

  • Resume and Cover Letter Analysis: The platform analyzes job seekers' resumes and cover letters to optimize their chances of being matched with suitable job openings.
  • Job Alerts and Notifications: Users receive alerts for new job postings that match their profiles, ensuring they stay informed of opportunities.
  • Free Posting for Employers: Employers can post job openings without upfront fees, paying only when a successful match is made

How is Lensa Transforming Recruitment

Lensa is committed to contributing to the transformative potential of technology in the recruitment industry. By putting people first and using advanced technology, Lensa can drastically cut the time and cost of talent acquisition while providing valuable insights into candidates' strengths. The primary ways Lensa will continue to innovate within the recruitment industry are leveraging AI, automation and personalization. 

Leveraging AI for Job Matching 

Lensa focuses on the use of AI to enhance job matching and career development. Lensa's platform uses sophisticated machine learning algorithms to instantly connect companies with pre-qualified candidates and match job seekers with positions that best fit their skills, goals, and personalities.

Automation in Marketing and Recruitment 

Lensa relies on automation in marketing and recruitment processes. Tasks such as data analysis, lead generation, email marketing, and social media scheduling can be automated to increase efficiency and accuracy for companies of all sizes. This allows the team to dedicate time to more creative and strategic tasks, which are critical aspects of building the meaningful connections the drive business in the recruitment industry.

Personalized and Value-Added Services

Lensa concentrates on providing personalized services to job seekers, such as resume builders, interview preparation guides, and skill assessments. These tools are designed to help users succeed in their job search and career development, leveraging technology to offer tailored support. These tools will continue to mature as Lensa captures more behavior, preference, and success data to inform personalized services; even using gamification to improve the job seeker experience.

“At Lensa, we have leveraged gamification to help job seekers identify the industries that best align with their interests and skillsets. Our Career Quiz game uses a fun and engaging format to help individuals explore potential career paths and understand the key characteristics of different industries. By making the exploration process more interactive and accessible, we can help individuals make more informed decisions about their career paths.

Overall, I see gamification as a powerful tool for education and exploration, and I believe that we will continue to see innovative uses of gamification across industries in the years to come.”

- Gergo Vari

By implementing these emerging technologies, Lensa helps improve the customer experience and drive business results in a rapidly evolving and competitive industry.

More about Lensa

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