Introducing Insights—location intelligence for your business

An aggregate view of your fleet’s operations powered by location intelligence

Ask any fleet owner about his biggest nightmare while managing the fleet and he will admittedly discuss the exhausting task of keeping track of the fleet's in and out movement.
Knowing your fleet’s location timeline and getting insights about location accuracy is no longer a luxury. End-to-end mileage tracking and pinpoint location accuracy have become a keystone of operations decisions important to the business.

What is location Intelligence/ location-based intelligence?

Location Intelligence is a data-driven process involving visualization of an individual's or group's movement that provides actionable insights about the movement trajectory at a particular time.

Logistics-based businesses often use location intelligence to derive the location timeline of their fleet. This intelligence also supports more accurate tracking of ETA.

Latest in the row: Myths vs Facts about delayed deliveries and tips to handle them!

Why is it a great idea to own/ upgrade your location tracking app?

Evolution is the basic necessity of sustainability. Before jumping to a conclusion, check out these eye-opening stats!

• 75% of retailers found location intelligence to be one of the vulnerable factors affecting ROI
• By 2025, the global location analytics market is expected to touch USD 26.7 billion
• Location Intelligence is responsible for identifying trends and make strategic decisions
• A notable $232 billion has been documented as global average economic loss in 2019 due to lack of location transparency

(Stats Credit: https://www.dista.ai/blog/location-intelligence-trends/)

So, what’s next?

It's hard to disagree that business decisions are improved with more information and foresight. Experimentation is fine, but without insight how will you recognize success?

Does HyperTrack fit your requirement?

We are a people-first company that believes in earning trust first and then the revenue! Read on this beautifully curated article by one of our team members.

Is HyperTrack a Live location tracking app?

HyperTrack is more than just a live location tracking app!

HyperTrack provides a wealth of data about your mobile operations—data that can help spot inefficiency, optimize your routing and ETA tracking for assignments, and unlock new value. This data has always been available in scoreboard views and exportable data, but we’re happy to announce a powerful new tool adding location accuracy: Insights.

You can get an easy and detailed view of location movement in and out from  geofences via Insights. The data captured in the form of geofence area helps in interpreting the location timeline of the fleet at any period of time.

Guide Ref: Visit our docs section to know how to set up geofencing API and check insights.

Is your logistic business ready to take the new leap?

Free to every HyperTrack user, Insights is an interactive way to explore operational location timeline data with maps, filters, groups, and exports. It’s never been easier to discover bottlenecks, spot outliers, understand your fleet's performance in context, and start turning questions related to ETA tracking into answers.

“In the midst of chaos, there is also opportunity” – Sun Tzu

Query and interact with mileage tracking data from trips, geotagging, geofences, and even individual tracked users, then easily download any query as a CSV to share with team members, or import into 3rd party Business Intelligence suites.

Users of metadata profiles will be at the helm of their business with the grouping and filtering capabilities of Insights. Profiles associated with your users, trips, and places will display alongside aggregates, providing context and clarity. Tabular data can be grouped by these profiles, by outage reasons, or by user. Once grouped, it becomes easy to compare segments of location tracking data.

Also Read: Introducing the logistics performance Scoreboard

It’s dangerous to go alone. Carry this!

Visually explore fleet operations with asset tracking GPS using hands-on data visualization. Insights provides context-relevant maps for each of our top level APIs–exposing delays, tracking ETA, deviations, and no-shows with color coded cues. As you explore these, sortable and filterable location timeline data tables update automatically.

Get started now

Learn more about Insights in our guide, or dive right in. Insights is now available in the HyperTrack dashboard. Watch this space—we’ll continue to add additional visualizations for location intelligence and ways to explore. It’s never been easier to learn from your location timeline data and create value with the location logistics cloud.

To know more about it, feel free to connect with us.

Header photo by Dennis Kummer on Unsplash