Building worker-first automation with AI

As the staffing industry embraces AI, a critical question remains: how can automation best serve workers? In this talk, Jarah Euston, CEO and cofounder of WorkWhile, shares her vision of AI-driven workforce innovation centered on fairness and opportunity for hourly and frontline workers. Drawing from her company’s experience building AI tools that match shifts, track work, and streamline payroll for more than a million users, she offers a framework for platforms that amplify human potential rather than reduce it.

Jarah Euston is the co-founder and CEO of WorkWhile, a workforce-as-a-service platform dedicated to empowering frontline and hourly workers through technology-driven flexible job solutions. With a background that spans startup operations, data analytics, and product development—including prior executive roles at Yahoo and Nexla—Euston is passionate about building solutions for the more than 80 million Americans working hourly jobs. A champion of worker-first innovation, she draws on her own experience in frontline roles to create products that deliver better pay, flexible schedules, and dignified work for millions of users nationwide.
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Euston is a recognized thought leader shaping the future of the gig economy, and her company, WorkWhile, has been honored as a World Economic Forum "Technology Pioneer" and ranked on the Inc. 5000 list for two consecutive years. She is committed to advancing both economic empowerment and operational efficiency for workers and employers alike, and frequently speaks on topics such as the ethics of AI in labor platforms, flexible workforce trends, and the transformative role of technology in the staffing industry.