Fireside Chat: Building an on-demand labor platform for hospitality in Vegas

Conventional wisdom says worker protections slow a marketplace down. Goodwrx went the other way: W-2 employment, a partnership with the Las Vegas Culinary Union delivering union wages and health benefits, and AI underneath it all to make the model work economically. Founded in 2021, the company is now one of the fastest-growing companies in Las Vegas. Nathan will explain how union partnerships became a growth advantage rather than a constraint, what W-2 changes about worker reliability and retention, and where AI actually earns its place in a business that competes on job quality.