Company
Location
New Delhi, India
Founded
1996
Category
Field Service Management
TradeIndia is an online B2B (business-to-business) portal that connects small businesses in India and around the globe. The company was established in 1989 and is based in New Delhi, India. TradeIndia operates as a service provider, helping businesses connect and promote their products or services to potential customers and partners. TradeIndia has a significant presence across India, with approximately 3000 employees nationwide.
TradeIndia's mission revolves around facilitating business growth and connections. They pride themselves on offering cost-effective solutions and timely delivery of services. The company maintains a strong focus on research, aiming to keep both itself and its clients updated on the latest market trends and developments.
Through its online brand, TradeIndia.com, TradeIndia focuses on B2B connections and promotions, serving as a platform for businesses to find partners, suppliers, and customers across various industries.
TradeIndia considers technology strategy as a critical component of its success, it is central to how it supports customers, grows its business, and designs its platform. Digital transformation initiatives drive improvements across the organization – from operations to sales.
In an effort to address revenue operations, the technical team, led by Harsh Sarohi, SVP and Head of Technology, wanted to streamline the performance of TradeIndia’s three sales teams - Account Managers, Account Executives, and Telesales.
These teams of high-performance sales professionals were executing TradeIndia’s next phase of growth by managing existing accounts, finding new accounts, and managing leads via inside sales. The Account Management and Account Executive teams work with customers and prospects in person, in a field sales scenario, whereas the Telesales team is an inside sales function.
The focus of improving revenue operations involved concentrating on the metrics associated with the field sales teams. These teams dealt with larger revenue customers and when the actions of the best performers proliferated throughout the team, overall revenue was positively impacted. Many actions were opaque and lacked transparency.
By optimizing KPIs such as meetings per day, time spent at customer sites, and number of meetings, the tech team at TradeIndia is expected to improve the visibility of sales activities. This would help identify best practices and improve the team’s overall performance. If these metrics improved for 1,000 sales team members across 23 locations, the team would see benefits throughout the organization.
These core KPIs, meetings per day, time spent at customer sites, and number of meetings, all rely on accurate location data. If the team could build a solution to automatically track customer site visits, sales reps would not need to manually enter data, and operations teams would have a clear idea as to the behaviors that drive sales success. This would help optimize team performance and improve revenue predictions.
The team wanted to accelerate the development of this solution, so they decided to engage a team that was familiar with leveraging the best practices of mobile development, mapping and location technology, and cloud technologies to create a solution that would support the needs of the business.
Upon introduction to HyperTrack, TradeIndia began building a solution that would provide a mobile app to sales team users that would give operations teams key data in real time, via dashboards. In a matter of weeks, the engineering teams at HyperTrack and TradeIndia were able to deploy a solution that fit the desired requirements.
HyperTrack solutions allow companies to add location intelligence to their tech stack to automate reporting for field sales teams. Using HyperTrack, sales teams can track visits to key customer locations and track distance traveled to automate reimbursements. The team was able to implement this solution in fewer than six weeks.
The Sales team uses the HyperTrack Visits App to clock in when work starts to start location tracking and clock out when work ends to stop location tracking
Places TradeIndia created Geofences for customer locations to automatically track visits and Geotags to document prospective customer locations
Dashboard visualizations to display work happening in real time
Together the above solutions allowed the team at TradeIndia to transform their business. They were able to track team activities and improve their processes, leverage location data to enrich tracking, and provide visibility for operations and management teams.
The results of the HyperTrack implementation were multilayered. Overall,TradeIndia was able to quickly implement modern location technology deployed via mobile apps for field sales teams and dashboards for operations teams. The primary goal of enhanced visibility of sales activities was reached; laying the foundation for the related goal of designing policy to systemetize the benefits gained by increased visibility.
For TradeIndia data pertaining to sales visits gives them the opportunity to make decisions based on data that they did not previously have access to. Now the operations team can track the number of meetings held, amount of time spent at customer sites, and number of meetings held per day in real time. With stable and reliable location infrastructure, the technical teams can focus on designing custom business logic and the core technology of the TradeIndia marketplace.
During the next phase of the implementation, TradeIndia will dive into the data to extract insights to further improve sales team performance. These insights will inform benchmarks, policy, and rewards that will help management structure how they incentivize team performance and make organizational decisions.
With HyperTrack’s location intelligence platform, previously static data is transformed into a strategic asset. While the initial implementation provided new functionality and automation of process that were manual, the next phases of making this data actionable is where TradeIndia will see the full power of their partnership with HyperTrack.
HyperTrack provides the building blocks to add location intelligence to the shift work marketplace, field service management, and CRM solutions such as HubSpot and Salesforce. Our APIs and SDKs for planning, assigning, tracking, and verification learn from the ground-truth data to improve operational KPIs, including job completion or fill rate, workforce reliability with lower No-Call No-Show(NCNS) incidences, higher productivity, and on-time delivery.
HyperTrack provides workforce automation and proof-of-work solutions trusted by over 300 companies worldwide in various industries, from technology, light industrial, security, retail, hospitality, and healthcare to energy and transportation. Start building with the free trial at https://hypertrack.com/
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